Digital marketing & audience development
Content and channel strategy, international localization, campaign priorities, and performance analysis.
International educational media / Hyderabad / 2014–2021
Head of Digital Marketing and Content Strategy
YouTube Business Owner
At Infinitum, my work connected the creative and commercial sides of an international educational-media business: what to produce, how to reach audiences, how to run the operation, and how to monetize it.
The remit covered multilingual educational video, with a particular focus on children’s learning content, distributed through YouTube and other platforms.
Rounded portfolio scale recorded in my October 2020 CV. Self-reported, shared-team results.
Content and channel strategy, international localization, campaign priorities, and performance analysis.
A distributed team of 5, international contributors, production coordination, outsourcing, and budgets.
YouTube monetization, distribution, platform relationships, and content licensing.
An earlier milestone / 2019
35channels createdMy 2019 résumé records creating 35 educational channels across multiple languages. The work brought together animators, writers, musicians, and international contributors around a shared content operation.
This was experience in running the connection between a product, its audience, the team producing it, and the business model behind it. It informs how I approach product marketing, international GTM, and partnerships today.