Global language assessment
Bright Language
Secure high-stakes language testing, with identity checks and fraud detection grounded in real customer experience.
Explore the Bright Language story (opens in a new tab)Constructor Tech / 2021–present
From product value
to commercial growth
A marketing function connecting brand, product value, acquisition, events, and partners with international growth across B2B and B2C.
Director of Marketing
Constructor Tech brings learning, assessment, research, and planning into one unified solution, with connected apps built on shared data and accounts. My work makes that connected proposition clear to customers and partners, then carries it through brand, product marketing, acquisition, events, and international GTM.
B2B and B2C / March 2021–October 2026
Marketing that connects
the whole buying journey
A strong brand creates the expectation. Product marketing makes the value clear. Acquisition, events, partners, and sales carry it into a buying decision.
Through 2023$2M+
Through 2024$4M+
Through 2025$6M+
Through Oct 2026$7M+
$0M$4M$8M
$7M+ marketing-attributed won value
Recorded first-touch attribution across commercial, renewals, and B2C. The chart shows cumulative value, rather than annual growth.
A remit beyond any one channel
Brand and positioning, website and SEO, campaigns and events, customer proof, sales enablement, and partner marketing.
Rounded USD closed-won deal values, including renewals and instalments. Shared sales, product, and marketing contribution. About the results
School products / Consumer marketing
B2B discipline,
B2C understanding
The portfolio spans institutions and individual learners, including school products marketed to parents. That calls for a different buying journey, with clear product value and trust carried from discovery into purchase.
$900K+
Recorded B2C won deal value
March 2021–October 2026 / All recorded sources
≈+40%
B2C won value growth
2025 vs 2024 / Full-year comparison
The B2C pipeline is distinct from commercial and renewals. Its marketing-attributed portion is already included in the $7M+ total, so these amounts must not be added together. Metric context
Partner strategy / International GTM
Make the partnership
a reason to choose
Partner marketing connects a shared customer promise with a credible route to market. I bring the proposition, local market priorities, and sales readiness into one coordinated agenda across product, regional, sales, and partner teams.
$4M+
Partner-sourced opportunity value / Q3 2026
Approximately +485% versus Q3 2025. This shows the commercial scale of the channel my partner marketing work supports.
Created opportunities before close; shared company result. Q3 predates the October program launch. About the result
Product marketing / International customer proof
Make the value clear
across markets
Different buyers need different reasons to believe. Constructor Tech’s public customer proof connects the product with decisions about access, trust, and institutional performance.
United States / Global learners
Nexford University
100%of courses proctored after expanding from 50% within weeks, as reported by the university. The story connects reliable assessment with access to education.
Explore the Nexford story (opens in a new tab)Canada / National certification
Canadian College of Health Information Management
The College and CHIMA identify Constructor as the online proctoring provider for national certification exams.
See the customer’s exam guidance (opens in a new tab)Selected company customer proof, created across the marketing team. Customer adoption and product outcomes are distinct from my personal commercial results.
My customer storytelling work
With customer, regional, and production colleagues, I brought Haliç University’s planning transformation and Anakent School’s use of virtual science labs into film and web stories that buyers can use.
Marketing intelligence / System design and build
Build intelligence into
coordinated action
Leading the design of a marketing intelligence system that connects commercial data, market and product intelligence, shared knowledge, and recurring workflows. For a growing team, the aim is a reliable link between what the evidence says and what happens next.
Signals and evidence
Performance and pipeline data
Market and competitor research
Product changes and AI visibility
Shared intelligence
Consistent metric definitions
Reusable knowledge and skills
Priorities grounded in source evidence
Coordinated execution
AI agents and recurring workflows
Clear ownership and handoffs
Human review before external action
My role spans the business brief, architecture, measurement rules, and implementation priorities. The approach starts with the tools, knowledge, and workflows already in place, then connects and improves them.
Ongoing initiative / Current work includes source and workflow discovery, metric reconciliation, architecture, and integration planning
A progression in scope
- Mar–Sep 2021
Performance Marketing Manager
- Sep 2021–Feb 2026
Head of Performance Marketing
- Dec 2024–Dec 2025
Product Marketing Manager
- Dec 2025–present
Director of Marketing
Performance and product marketing responsibilities overlapped.